Our Formats

All
Cross-Device
Desktop
Mobile
Formats, Cross-Device
July 30, 2026
Full Impact
Exclusively reserved Publisher-specific Takeover with maximum impact.
Formats, Cross-Device
July 30, 2026
Floorad Expandable (+ Video)
This 100% wide creation is positioned at the bottom of the screen, and upon hover, it expands for greater visibility.
Formats, Cross-Device
July 30, 2026
Outstream Native InArticle
InArticle Outstream 2.0 enhanced with native content.
Formats, Cross-Device
February 23, 2026
XL Interscroller 
Publisher-specific scroll format. 
Formats, Desktop
July 30, 2026
Halfpage Expandable 
A publisher-specific template that can expand on click or hover to 550x770px (center) or 900x600px (left) for enhanced impact.
Formats, Mobile
March 30, 2026
Midscroller 
A 250px high Interscroller.
Formats, Desktop
July 30, 2026
Billboard (+ Video)
A strategic placement on the publisher’s page, ensuring an immersive and prominent display for maximum visibility.
Formats, Desktop
July 30, 2026
Expandable 160×600 > 480×600 Left
IAB format that collapses left on hover.
Formats, Mobile
April 30, 2026
Mobile Portrait (+ Video)
A portait format on mobile, seamlessly adapting to screen size in multiple variations.
Formats, Desktop
July 30, 2026
Billboard Shoppable 
This format features an image gallery based on video cue points, which can be added, edited, and removed as needed.
Formats, Desktop
July 30, 2026
Expandable 300×250 > 600×250 Left
IAB format that collapses left on hover.
Formats, Mobile
April 30, 2026
Mobile Portrait Window
The Mobile Portrait Ad with Gallery Showcase. Tap to select from different ‘windows’.
Formats, Desktop
July 30, 2026
Billboard Video Reminder
As the user scrolls down, a 400x225px window pops up at the bottom of the page, ensuring extended brand visibility.
Formats, Desktop
July 30, 2026
Expandable 300×600 > 550×700 Center
IAB format that collapses center on hover.
Formats, Mobile
June 30, 2026
Expandable Fullscreen
Tap to expand for a full-screen experience. On a 300x250, 320x100, 320x240 or 320x50.
Formats, Desktop
July 30, 2026
Billboard Carousel
An interactive showcase served from a single creative.
Formats, Desktop
July 30, 2026
Expandable 728×90 > 728×400 bottom
IAB format that collapses to bottom on hover.
Formats, Desktop
April 1, 2026
APTO (Automatic Page Take Over)
Header + Skins, with the option to choose the header in either Billboard (970x250px) or Fullwidth (100%x250px).
Formats, Mobile
June 30, 2026
Mobile Vertical (+ Video)
The second-largest mobile format, 100% visible.
Formats, Desktop
July 30, 2026
Billboard Expandable 
A Billboard that expands twice its height upon click, growing from 970x250px to 970x500px.
Formats, Desktop
July 30, 2026
Expandable 728×90 > 728×400 top
IAB format that collapses to top on hover.
Formats, Mobile
July 22, 2026
Deck of Cards (320×240)
Users can swipe through multiple ‘cards,’ each containing visuals, videos, or CTAs, ideal for storytelling and brand experience.
Formats, Mobile
June 30, 2026
Mobile Tile Video
A dynamic, scroll-stopping Rich Media ad format
Formats, Cross-Device
July 30, 2026
Superheader
A cross-device format that maximizes the available width across all screens, ensuring premium visibility at the top of the page.
Formats, Desktop
July 30, 2026
Expandable 840×250 > 840×400 bottom
IAB format that collapses to bottom on hover.
Formats, Desktop
July 23, 2026
HPTO (Homepage Take Over)
Exclusively reserved formats with a specific publisher.
Formats, Desktop
July 30, 2026
Automated Trading Large Leaderboard
A Large Leaderboard (970x415px) that starts in an expanded state and allows users to collapse it back to 970x90px.
Formats, Desktop
July 30, 2026
Expandable 970×250 > 970×750 bottom
IAB format that collapses to bottom on hover.
Formats, Cross-Device
April 30, 2026
Interactive Video
Interactive In-& Out Stream Video formats.
Formats, Cross-Device
January 30, 2026
Floorad 
This 100% wide creation is positioned at the bottom of the screen, and upon hover/click, it expands vertically from 80px to 400px.
Formats, Cross-Device
July 30, 2026
Native Swiper
480x286px Native Swiper.
Formats, Mobile
July 30, 2026
MTO (Mobile Takeover)
Exclusively reserved mobile Takeover for maximum impact.
Formats, Cross-Device
July 30, 2026
Halfpage (+ Video)
The 300x600px format stands out as larger and more prominent than other ad formats in this position.
Formats, Mobile
July 30, 2026
Interscroller (+ Video)
The most popular scrollover format for mobile.

Can’t find the format you’re looking for?
Contact us and we’ll help find the solution that fits your campaign.

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Templates are not publicly available. To ensure you always receive the latest version, please request a template via sales@adways.com.
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